E.RASE
is a project about how race and ethnicity are represented
through the lens of online marketing. Do bodies and data have
an effect on each other? Is difference erased when it becomes
data or can it still somehow rupture through?
Online consumer behavior of various ethnic markets was tracked
over a 6-week period. Bodies were mapped by assigning numerical
values from the consumer data to various points on a body.
Over time, the bodies were animated using 3D modeling software.
They formed and deformed according to the fluctuations in
the statistical data.
Shown
at:
- The International Center for Photography,
NY/ The Seattle Art Museum, WA.
